Technical Advisement

There are numerous ways you can integrate data from your CRM, eCommerce and analytics systems with your subscriber and customer information. The aim is making sure you can effectively use that data to target your audience and develop data driven content that will impact your marketing campaigns.

Having led several full-scale email migrations, I understand the challenges involved with integrating a new email platform with legacy systems, and the obstacles it poses to your IT department. Synchronizing the flow of information from all your systems is crucial for aggregating the data necessary to truly understand your audience.

I know exactly what’s required, from a technical and business perspective, to achieve a complete integration with your CRM, analytics, eCommerce, and financial systems. I’ll coordinate with you and your IT department to ensure that all the technical and marketing requirements are met for each system integration.