In order to maximize the capabilities of any email system, marketers must learn to go beyond the “basics” and effectively leverage all the functionality offered. There are often a number of features within a system that go unused, not because marketers don’t want to use them, but because they don’t know how to use them.
I focus on training marketers on the “intermediate” and “advanced” features available in their email system by developing a use case and sample process for each marketing scenario. This practical implementation helps them understand not only how the functionality works, but how this functionality can benefit them.
I’ll collaborate with you and your team to outline a concise set of marketing objectives and develop a step-by-step training process that will help you reach your marketing goals. These trainings enable marketers to identify new and innovative campaigns that will help them expand and evolve their email marketing program.