Effective marketing automation allows you to intelligently message your audience in a strategic approach, making sure you provide them with relevant content at the right time in the lead or buying process.
Automated campaigns can take many forms and sizes, from simple birthday and reminder campaigns to fully developed engagement campaigns that monitor audience behavior and market to subscribers or customers at different intervals based on their interactions.
I’ll develop a series of automated campaigns and user journeys that ensure you deliver the most relevant information to your subscribers and customers at critical milestones in the lead or buying process.
- Welcome series for new members to introduce them to the benefits now available to them as a member.
- Win-back campaign to re-engage subscribers who have not opened an email in the last 60 days.
- Cart abandonment email that reminds the customer they still have items in their cart and provides them a link to complete the transaction.