Random House

Random House, the world’s largest trade-book publisher, was looking for an ExactTarget expert to lead the integration of their website registration forms using the ExactTarget API.

I worked with the Random House IT team to develop the necessary API calls to connect their web registration forms for 20 separate business divisions of the company with the ExactTarget platform. I also created a universal triggered confirmation message which dynamically changed the branding, design, and layout of the confirmation message based on the business division or newsletter a registrant subscribed to.