Healthy Directions

Healthy Directions, one of the nation’s largest suppliers of health and nutritional supplements, wanted to develop a series of email newsletters to promote their nutritional supplements and content from their print newsletters.

I partnered with the Healthy Directions Marketing team to develop a series of health specific newsletters that combined articles about each health topic with the best-selling supplements for each health concern. I also helped them create a series of refill reminders, dynamic product recommendation emails, and product upsell campaigns which increased email revenue by 30% and improved refill rates by 35%.