Equinox

Equinox, known for their high-end luxury gyms and the leaders in personal training and group fitness, was in need of an ExactTarget expert to lead the migration and integration of their email marketing program.

I worked directly with the Member Marketing and Acquisition teams to transition their Lead and Member communications, auto campaigns, and recurring payment triggered campaigns onto the platform. I provided Equinox with on-site ExactTarget system training and support during the migration and helped streamline their production and deployment process, making their marketing efforts more efficient.

I continue to work with Equinox to develop and implement automated nurturing campaigns that target Prospects and Members based on their facility location, exercise categories, and membership preferences, which has increased engagement by 30%.