Blink Fitness

Blink Fitness, which offers affordable gym membership options in New York and New Jersey, was looking for an efficient way to create highly targeted communications to their Leads and Members.

I worked with the Blink Fitness Marketing team to develop a series of AMPscript based email templates which enable them to dynamically target their copy, promotions, and offers based on the recipients’ membership type, fitness level, or location. I collaborated with the Blink Fitness Technology team to implement an automated process that integrates offline data collected at facility locations with member information managed in ExactTarget to create a more robust member profile.

I continue to work with Blink Fitness to help develop and launch new Lead and Member marketing campaigns, Member surveys, and automated Lead Nurturing campaigns which have increased membership rates by 35%.