People are bombarded with hundreds of emails every day. It takes more than a well-planned strategy, compelling offer or beautiful design to stand out from the crowd. The key is balancing the art and science of email marketing — understanding what your audience wants, developing a relevant message, and having the technology to be able to execute your plan.

Today’s marketer must fully understand the behaviors and patterns of their audience to effectively convey their message through email, social media, and online. I consult with companies to help them build an integrated email program that utilizes a combination of analytics, behavioral data, and audience interactions to create a personalized one-to-one relationship with each subscriber and customer.

For the past 10 years, I’ve been involved in all aspects of email marketing – creative design, technical evaluation, systems integration, marketing operations, and campaign strategy. As a Marketing Director for a number of companies, I was responsible for overseeing and managing the strategy, development and execution of enterprise-level email marketing programs in the publishing and entertainment industries.

Having previously worked in both marketing and technology roles, I understand the operational hurdles that arise when trying to simultaneously integrate a new email system with existing technology while attempting to still execute on all of your marketing plans. Often times, the technology resources needed to fully integrate the system or the marketing expertise needed to leverage the new system features aren’t available, or even on staff.

I work with companies to help them bridge this gap – by understanding their technical and business objectives, I’m able to show them how to leverage the features available to them so they can achieve their marketing goals.