People are bombarded with hundreds of emails every day. It takes more than a well-planned strategy, compelling offer or beautiful design to stand out from the crowd. The key is balancing the art and science of email marketing – understanding what your audience wants, developing a relevant message, and having the technology to be able to execute your plan.

Today’s marketer must fully understand the behaviors and patterns of their audience to effectively convey their message through email, mobile SMS and MMS messages, social media campaigns, and real-time online content. I consult with companies to help them build an integrated email program that utilizes a combination of analytics, behavioral data, and audience interactions to create a personalized “one-to-one” relationship with each subscriber and customer.

I partner with marketers and work with them to leverage the technology available to them to create more efficient marketing campaigns, build dynamically generated messages, and effectively target subscribers in order to impact engagement.